Haruno Knowledge base

Financials

See what customers paid, what their use cost, and the profit, by person and by organization.

  • Operator consoleAvailable

Financials shows whether Haruno makes money on its customers over a period. It compares what customers paid with what their use cost, and shows the difference, first in total, then for each person and each organization.

The Financials page: summary cards for income, expense, profit and margin, extra cards for total spend and promos, and tables by user and by organization

All money is in US dollars.

Choose a period

The buttons are 7d, 30d, 90d, MTD (month to date), YTD (year to date), All and Custom. The page opens on 30d.

Custom shows From and To dates. Both days are included, and days are counted in UTC. Press Apply to load them.

The cards

CardWhat it is
IncomePayments received from customers in the period
ExpenseWhat the AI use of customer accounts cost
ProfitIncome minus expense
MarginProfit as a share of income. It shows 0% when nothing was paid

Some cost belongs to no customer account. It comes from keys that are not tied to a person, such as the service's own checks. It cannot appear in a customer's row, so Expense can look lower than the bill. When there is any, a second row appears:

CardWhat it is
Total proxy spendEverything the AI cost in the period, which is what Haruno was actually charged
UnattributedThe part that belongs to no customer account
Profit, all inIncome minus the whole cost. Read this one as the bottom line

When promo codes or granted balances were used, a third row shows Promo credits granted, Promo cost realized and Redemptions. That cost is already inside Expense. It is shown so you can see what promos cost.

The tables

By User has a row for each person, with their plan, income, expense, profit and margin. A promo tag marks someone who redeemed a promo code in the period. Their cost counts as a promo cost.

By Organization has the same for each organization. A granted tag marks an organization whose shared balance was given rather than sold, so its cost is the cost of a pilot, not an unpaid bill.

Negative profit and margin are shown in red. A person on a promo has no income, so they show a loss and a margin of 0%.

Who can use it

Every operator can read it. It shows customers' email addresses and what they pay, so treat it as private. It cannot be changed.

What a person in sales or product can ask an operator

  • "Are we making money on the Team plan this month?" Pick MTD and read the By User rows for that plan.
  • "What did the webinar promo cost us?" Read Promo cost realized.
  • "Is this pilot costing a lot?" Look for the organization with a granted tag.

Last updated · PR #2944 · View this version on GitHub

History (1 version)
  1. Internal knowledge base for staff: site, reader keys, assistant, 197 pages and the PR rule (#2944)
    What changed
    @@ -0,0 +1,57 @@
    +---
    +title: Financials
    +summary: See what customers paid, what their use cost, and the profit, by person and by organization.
    +feature: ops-financials
    +covers:
    +  - web/monitoring/components/FinancialsPage.tsx
    +  - server-dotnet/src/Haruno.Server/Controllers/AdminController.cs
    +---
    +
    +**Financials** shows whether Haruno makes money on its customers over a period. It compares what customers paid with what their use cost, and shows the difference, first in total, then for each person and each organization.
    +
    +<Shot src="/m/cc796d0e6013-ops-financials-dark.png" alt="The Financials page: summary cards for income, expense, profit and margin, extra cards for total spend and promos, and tables by user and by organization" />
    +
    +All money is in US dollars.
    +
    +## Choose a period
    +
    +The buttons are **7d**, **30d**, **90d**, **MTD** (month to date), **YTD** (year to date), **All** and **Custom**. The page opens on **30d**.
    +
    +**Custom** shows **From** and **To** dates. Both days are included, and days are counted in UTC. Press **Apply** to load them.
    +
    +## The cards
    +
    +| Card | What it is |
    +|---|---|
    +| **Income** | Payments received from customers in the period |
    +| **Expense** | What the AI use of customer accounts cost |
    +| **Profit** | Income minus expense |
    +| **Margin** | Profit as a share of income. It shows 0% when nothing was paid |
    +
    +Some cost belongs to no customer account. It comes from keys that are not tied to a person, such as the service's own checks. It cannot appear in a customer's row, so **Expense** can look lower than the bill. When there is any, a second row appears:
    +
    +| Card | What it is |
    +|---|---|
    +| **Total proxy spend** | Everything the AI cost in the period, which is what Haruno was actually charged |
    +| **Unattributed** | The part that belongs to no customer account |
    +| **Profit, all in** | Income minus the whole cost. Read this one as the bottom line |
    +
    +When promo codes or granted balances were used, a third row shows **Promo credits granted**, **Promo cost realized** and **Redemptions**. That cost is already inside **Expense**. It is shown so you can see what promos cost.
    +
    +## The tables
    +
    +**By User** has a row for each person, with their plan, income, expense, profit and margin. A **promo** tag marks someone who redeemed a promo code in the period. Their cost counts as a promo cost.
    +
    +**By Organization** has the same for each organization. A **granted** tag marks an organization whose shared balance was given rather than sold, so its cost is the cost of a pilot, not an unpaid bill.
    +
    +Negative profit and margin are shown in red. A person on a promo has no income, so they show a loss and a margin of 0%.
    +
    +## Who can use it
    +
    +Every operator can read it. It shows customers' email addresses and what they pay, so treat it as private. It cannot be changed.
    +
    +## What a person in sales or product can ask an operator
    +
    +- "Are we making money on the Team plan this month?" Pick **MTD** and read the **By User** rows for that plan.
    +- "What did the webinar promo cost us?" Read **Promo cost realized**.
    +- "Is this pilot costing a lot?" Look for the organization with a **granted** tag.